When individuals and businesses conduct transactions electronically over a network using mobile devices, they have participated in mobile e-commerce. The advantages and disadvantages of mobile e-commerce are presented in this paper. This is followed by a discussion of who is using mobile e-commerce and why they are using it. Information is also presented on how to be successful with mobile e-commerce.
Cook, Andrew and Goette, Tanya
"Mobile Electronic Commerce: What Is It? Who Uses It? And Why Use It?,"
Communications of the IIMA: Vol. 6
, Article 4.
Available at: http://scholarworks.lib.csusb.edu/ciima/vol6/iss4/4