Communications of the IIMA


Radio-frequency identification (RFID) technology was invented nearly 60 years ago during the 2"^ World War. However it has only been relatively recently that RFID technology adoption has been headlined in the popular press. With strategic business drivers such as supply chain management and e-commerce initiatives, and the need for increased value from improvements in product tracking, together with a push from consumers and regulatory demands for safe product handling, attention has focused on the adoption of RFID technology. This paper reviews the available literature on RFID technology and develops a four- phase RFID innovation diffusion adoption model which builds on Rogers (1995) innovation adoption literature. The paper will conclude with managerial implications and future directions for RFID research.