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Communications of the IIMA

Abstract

With more and more educators relying on PowerPoint presentation software to facilitate the delivery of course content as a lecture in a traditional classroom or via a distance education medium, it is important to ascertain whether it is a viable presentation tool. Current literature indicates that students feel negatively toward PowerPoint presentations, but is this really the case? The researchers conducted a study to determine student’s attitudes toward the use of PowerPoint for delivering course materials, and in particular, several factors that contribute to the quality of a PowerPoint presentation were analyzed. The results of this study will help educators (as well as those who use this tool in business) determine if it is an effective aid in delivering ideas, or whether it is ineffective and its widespread use should be reconsidered.

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