Concern about security is and always has been one of the major factors af ecting the adoption of online banking. It is therefore essential for online banks to not only take proper security measures but to ensure that their customers and potential customers perceive their services as secure. This research highlights the significance of user perceptions of security by examining the content of the security policies of banks throughout the world. The security policy is illustrated as a tool for banks to use to manage their users' perceptions. The investigation also uncovers some notable differences among the expected security concerns within different regions. If banks understand their target audiences' e-commerce backgrounds, they can more effectively manage their potential users' perceptions of security.
Moscato, Donald R. and Altschuller, Shoshana
"International Perceptions of Online Banking Security Concerns,"
Communications of the IIMA: Vol. 12
, Article 4.
Available at: http://scholarworks.lib.csusb.edu/ciima/vol12/iss3/4