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Communications of the IIMA

The International Information Management Association was founded in 1989, with the mission to provide a unique blend of high-quality academic research combined with social interaction. As an example of that commitment to academic research, IIMA published the Communications of the IIMA (CIIMA), a double blind reviewed publication of manuscripts presented at the IIMA yearly conference.

Current Issue: Volume 15, Issue 3 (2017)

Editor's Note

Greetings. Occasionally the editors of CIIMA publish an inter-disciplinary issue. Topics cover all areas of business, not just Management information Systems. This issue's articles are multi-disciplinary in nature. Chittibabu Govindarajulu and Jim Murphy("Improving the Assessment (Assurance of Learning) Processes") discuss their efforts at using information technology to develop assessment methods in a university setting. Chun-Liang Chen ("Exploring Qualia in Service Experience – A Case Study of the Cultural Creative Hotels in Taiwan") explores and constructs a qualia service experience design model for new-style cultural creative hotels in Taiwan. Yu-Ting Huang ("A Chinese perspective for internal marketing: A Review of the Literature and Suggestions for Future Research") provides a Chinese perspective of "internal marketing." Akin-Fakorede Oluwaseun, Eno Joseph Ottong, and Ubong Joseph Ottong ("Preservation of Library Resources in Nigeria Universities: a Study of Collections in Cross River State Universities") discuss efforts in Nigeria to preserve library resources.

These four papers are thus multi-national as well as multi-disciplinary, scanning the areas of IT-based academic outcomes assessment in the US, new approaches to service marketing in Taiwan, internal marketing in China, and finally, systems for library preservation in Nigeria.

I would like to thank the authors as well as the reviewers and editors for their contributions to this issue.

Articles

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Improving the Assessment (Assurance of Learning) Processes
Chittibabu Govindarajulu and Jim Murphy